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Posted by on Aug 10, 2009 in Uncategorized |

Complete Transparency

This past weekend, I was privledged enough to get to see the movie “Food Inc”.  To say it was disturbing is an oversight.  It was down right DISGUSTING in every way.  I cannot even believe that this stuff is happening in the year 2009.  Kudos to those out there who were and are brave enough to bring this issue to light….. especially on the big screen.

As I watched this movie I remembered being at the World Tea Expo last year and hearing one of the speakers talk about “complete transparency”.  I thought to myself, “how can I show my customers complete transparency?”  Afterall I buy from a wholesaler here in the states that buys from someone on the other side of the world, who buys from growers, etc.  That is a LONG supply chain to follow.  However, after watching this movie, I am determined to try to follow my supply chain, when possible, and divulge that information to my customers and consumers. 

It is important to know where your food comes from and tea is no exception to that rule.  Your mind deserves to know where your body gets its fuel.